is a Government-funded television channel for Irish
speakers launched in 1996
. While 730,000 viewers tune in to the station every day, the core audience is more in the region of 100,000. The daily Irish language programme schedule is its core service: over seven hours of programming in Irish supported by a wide range of material in other languages. TG4 invests over €15m annually in original Irish programming from the independent production sector in Ireland. The channel has had a major role in increasing the profile of Ireland's Gaelic-speaking minority, which is mostly resident in isolated west-coast communities. The station is considered integral to the public broadcaster RTÉ and has access to production facilities all over Ireland. Considered technologically innovative, TG4 (known as Teilifís na Gaeilge - TnaG - before a rebranding campaign in 1999) is already making much of its programming available on the internet. The soap Ros na Rún
is its most popular program.